Winners determination method

Users

Expert advice

Publicity commission

High judge

Organizational Committee

Example of questionnaire

Official position about competition

The primary competitive preference of International festival-competition «Choice of the year» in Ukraine is based on absolutely transparent method of definition of the best goods/services, which is focused on adding up the results of marketing research of consumer preferences, estimations by Experts as for goods/services quality, conclusions of the Advertising commission concerning goods/service advertising campaign, opinion of the High Jury and Committee of Festival-competition.
The constituents of general mark in percent correlation are distributed as follows:

All-Ukrainian marketing research of consumer preferences is carried out by the marketing agency TNS-Ukraine, the research in Kyiv - by "Restaurant consulting" company.

The auditor of the research is Deloitte international company.

Other countries

Examples of use