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The international festival-competition «Choice of the year» in Ukraine was founded in 2001.
The international festival-competition «Choice of the year» is the national annual project, engaged in determination and further popularization of the most high quality and known goods and services in various commodity categories on Ukrainian market. (more)
The key aim of the project is a complex estimation of quality and popularity of concrete goods or service among consumers and experts-professionals for the purpose of choice-determination of leaders of the year in every nomination.
This project is initiated by a company Festivals International (the USA) and European Marketing Foundation (European Fund of Social Researches, Brussels, Belgium) at European Chamber of Commerce Industry and Trade (Brussels) (European Chamber of Commerce).
Today the representative offices of «Choice of the year» are opened in Ukraine, Kazakhstan, Republic Belarus, Kyrgyzstan and Uzbekistan. Also a project in Moldova is starting.
112 companies (37 representatives of foreign companies and 75 Ukrainian national companies) in 183 nominations have taken part in the Festival-competition «Choice of the year».

WHY DO THEY WORK WITH US?

Ads. Ads are everywhere. Whether we are coming along the street, hurrying for a job, having a rest in a café or at home on the sofa – we are haunted by advertisements. We see big-boards, advertising cards, and videos. We walk, look down, and ads are already there! Promoters trap us in the street, snatching our sleeves, offering to listen to some useful information. We want to enjoy the landscape, but it turns to be hidden behind the advertisement hoarding. Internet, post, telephone – lots of bright juicy messages with propositions. We are bombarded with information. We go to the shop to buy some food, but the shelves are cram-full with various brands. And what shall we buy? Each ad says: this good is the best! But is it really so? It’s easy to get confused. So, what do we do to make the consumer’s choice deliberate and considered? What should a company do to make people recognize its good among a wide assortment of others, to make its market position stronger? In such case the Choice of the year medal may help.
The determination of the winner is carried out by the marketing research, which is held by research company of a high international level – TNS (Ukraine, Kyiv).
After the research is finished, the results are checked and confirmed by the international auditor company – Deloitte. This is a guarantee of objectiveness and purity of the information.
When the research is finished, the results are checked and confirmed by the international auditor company – Deloitte. This is a guarantee of objectiveness and purity of the information.
The Festival has 9-years work experience and its organizers reform the components of its Method every year: namely, reconsidering the membership of Expert advice, Advertising commission, High judge, engaging only the best representatives. Also they extend the list of companies-participators in different nominations, revising previous, adding some new ones – with respect to their relevancy.
The immutable part of the process is the high-informative Annual conference.
If companies take part in this competition, they will get the efficient proof of their products’ quality. Owing to this, they can bring up their sale level and gain trust of many people. Consumers , in their turn, will get the guarantee of quality and confidence in their choice, because it is difficult not to notice the recognizable difinitive distinction of a good – “Choice of the year” medal!!! See the statistics here.Only competent PR-campaign can create a proper message to inhabitants and interest them in the chosen leader-good.
How does the festival-competition work? The organization committee tries to include almost all trade marks which are presented on the market, presenting 10-20 or even more goods in each specifically formulated nomination for the research, for example: “Mayonnaise of the year” or “Instant coffee of the year”. Every year new nominations appear which proves the popularity of the festival-competition. The companies which agree to take part in the competition should pay for a participator's package. The victory in the festival-competition offers some specific advantages. Company-winner may refuse its leader status, without payment for winner’s package. But in such case the leadership can not be given to other participators (no second and third places) – nomination is closed and results are not reported. Due to this, honesty is guaranteed – a winner gets his medal not for money, but only as a confirmation of the good’s position according to the research.
In such a way, the reward of the “Choice of the year” competition – sign of distinction, that gives advantages not only from commercial point of view, but from moral also, not only for companies, but for avarage consumers too. Getting the “#1 Good” reward is a motivation for development; simple and at the same time prestigious and efficient way to success; winning of the army of clients. Small but noticeable medal on goods’ wrappings and packings, drugstores’ and shops’ doors, advertisements – that is excatly what a customer needs not to be lost in the ocean of propositions and to choose the best good or service!
And, of course, we have almost forgotten! The brightest present for all participants of project – Annual ceremony of winners rewarding with concert of Ukrainian and foreign pop-stars.

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