What is the aim of the "Choice of the year" medal?

1. The medal is the marketing instrument of promotion of goods_winner on Ukrainian market.
2. Medal is a sign which is easily recognized by consumers, #1 good's feature.
3. The medal underlines the status of leadership and high standard of quality of goods_winner.
4. The medal confirms the fact of championship in the goods/service category.
5. The medal is distinctive feature of a goods_winner among competition products.
6. The medal is a sign of the product which influences the consumers decision to purchases.
7. The medal allows to increase amount of selling of honoured goods/services.

Other countries

Examples of use