Winners determination method

Users

Expert advice

Publicity commission

High judge

Organizational Committee

Example of questionnaire

Official position about competition

The primary competitive preference of International festival-competition «Choice of the year» in Ukraine is based on absolutely transparent method of definition of the best goods/services, which is focused on adding up the results of marketing research of consumer preferences, estimations by Experts as for goods/services quality, conclusions of the Advertising commission concerning goods/service advertising campaign, opinion of the High Jury and Committee of Festival-competition.
The constituents of general mark in percent correlation are distributed as follows:

All-Ukrainian marketing research of consumer preferences and counting of votes is carried out by the marketing agency TNS. In Kyiv block the selection of experts, the research and counting of votes are carried out by KEA agency.

The selection of experts for the all-Ukrainian poll, the selection of the representatives of advertising agencies for all-Ukrainian and Kyiv polls are held by "Choice of the year" company. In 2009 the poll of consumers has been also carried out by "Choice of the year".

The auditor of the research is Deloitte international company.

Other countries

Examples of use