Winners determination method


The primary competitive preference of International festival-competition «Choice of the year» in Ukraine is based on absolutely transparent method of definition of the best goods/services, which is focused on adding up the results of marketing research of consumer preferences, estimations by Experts as for goods/services quality, conclusions of the Advertising commission concerning goods/service advertising campaign, opinion of the High Jury and Committee of Festival-competition.
The constituents of general mark in percent correlation are distributed as follows:

 

All-Ukrainian marketing research of consumer preferences and counting of votes  is carried out by the marketing agency TNS.

In Kyiv block the selection of experts, the research and counting of votes are carried out by KEA agency.

The selection of experts for the all-Ukrainian poll, the selection of the representatives of advertising agencies for all-Ukrainian and Kyiv polls are held by "Choice of the year" company. In 2009 the poll of consumers has been also carried out by "Choice of the year".

News

Apr. 13, 2012
 

Mar. 01, 2012
 

Jan. 17, 2012
Ladies and Gentlemen! We are glad to announce the start of registration for participation in the XII International festival-competition "Choice of the Year" in Ukraine. Results will be announced in the Rewarding ceremony on the stage of "Ukraina" Palace of Arts on November 17, 2012. More  

Nov. 13, 2011
The best products and services in 2011 are determined! On November 12, 2011 at the National Palace of Arts "Ukraina" was held the XI Ceremony of winners rewarding of the International Festival-Competition «Choice of the Year" in Ukraine. During the ceremony 57 leading Ukrainian and foreign companies, whose products have won in 74 categories, were awarded . More 

Other countries

Kazakhstan

Belarus

Uzbekistan

Kirgiztan

Moldova

Examples of use


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