Winners determination method

Users

Expert advice

Publicity commission

High judge

Organizational Committee

Example of questionnaire

Official position about competition

Users

THE RESEARCH CHARACTERISTICS

Aim: To determine the best goods on the market on consumers' point of view.
Меthod of the determination of the best mark in the nomination was carried out by “Festivals International” company(USA). The formula of the determination of the best mark has been presented to TNS Ukraine by "Choice of the year" company. TNS executes field operations and fillinf the information.

The respondents: 1466 (466 - in Kyiv) people from 18 to 65 years in 48 Ukrainian cities (cities with population 100 thousand and over).

Меthod of gathering of information: 40-minutesface-to-face interview.
Control: after the questionairre is finished the 20% control of interviewer's work quality is carried out.

The question in the form: which of these goods do you know/?/use?/consider the best? (example)

News

Aug. 19, 2010
The marketing research 2010 dedicated to determination of the best goods and services on the Ukrainian market are at their end. The preliminary results of the marketing research will be known soon.

Other countries

Examples of use